Gnarls Barkley, Men Of Mystery


	Gnarls Barkley, Men Of Mystery

Forbes Business

7-20-2007 1:14 PM

350 views

tags:

music industry, gnarls barkley, danger mouse, cee-lo, st. elsewhere, downtown/atlantic

Forbes Business says:

Some interesting color on the crazy-brilliant music duo Gnarls Barkley and their disdain for conventional music marketing. Their experience demonstrates that entertainers don't have to bare all to connect with fans -- holding something back can work too. It certainly did for Gnarls' 2006 album St. Elsewhere, which went platinum in the U.S. - Louis Hau

1 Comment |

Add a Comment

7-20-2007 1:24 PM

vaded_eye

go see something really original at http://lost.eu/5cad1

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/7a66d94a-d37c-4802-a525-603c4a37450b/0A7322E1-1E62-4C31-B4A1-B216850330FF/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.billboard.biz/bbbiz/content_display/genre/e3ie48bde3ff6c458aa55b73c763ddf4c84" href="http://www.billboard.biz/bbbiz/content_display/genre/e3ie48bde3ff6c458aa55b73c763ddf4c84" style="font-size: 11px;">www.billboard.biz</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.billboard.biz/bbbiz/content_display/genre/e3ie48bde3ff6c458aa55b73c763ddf4c84"><DIV> To expect anything more, perhaps, would have been naïve. After all, in its brief career, Gnarls Barkley has set out to create and maintain a mystery with steely resolve. </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.billboard.biz/bbbiz/content_display/genre/e3ie48bde3ff6c458aa55b73c763ddf4c84"><DIV> And whereas many artists today are doling out as much behind-the-scenes footage as possible, Gnarls Barkley is holding back, rarely giving fans the personal look the Web has made commonplace. Such an approach takes a measure of calculation, and the tone was set from the beginning, when Atlantic requested Gnarls Barkley do a promo tour prior to the release of "St. Elsewhere." </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.billboard.biz/bbbiz/content_display/genre/e3ie48bde3ff6c458aa55b73c763ddf4c84"><DIV> "They said 'no,' " label president Julie Greenwald says. "They played it extremely cool, and there wasn't much additional content, likes blogs or anything. They were careful to keep a myth around Gnarls Barkley, and that's completely contrarian to how we run most of our projects. We want the fans to know everything 24-7 because of the Internet, and they have the opposite approach."</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/0A7322E1-1E62-4C31-B4A1-B216850330FF/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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