R.J. Reynolds to cease Print Advertising


	R.J. Reynolds to cease Print Advertising

DevilInTheDetails

11-28-2007 2:42 PM

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tags:

r.j. reynolds, cigarettes, advertising

DevilInTheDetails says:

Don't get me wrong, cigarette ads targeted toward children are pretty wrong (and I am a smoker) I have to ask what exactly parents are doing letting their young daughters read magazines like Cosmopolitan, Glamour and Vogue.

Can we continually blame advertisers for messages that are delivered to a younger audience through no fault of their own? It's not like the ads were running in Nikolodeon magazine.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/97984280-20d6-4c91-b750-2243f562a87b/07CDF8B1-6566-4F81-ADDD-34E6E4E99437/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://ap.google.com/article/ALeqM5jtMcPlyUYy93eJE3-dHW69QmgqOgD8T6DUO80" href="http://ap.google.com/article/ALeqM5jtMcPlyUYy93eJE3-dHW69QmgqOgD8T6DUO80" style="font-size: 11px;">ap.google.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://ap.google.com/article/ALeqM5jtMcPlyUYy93eJE3-dHW69QmgqOgD8T6DUO80">The R.J. Reynolds Tobacco Co., which has been under intense pressure from anti-smoking groups and members of Congress over print ads for its cigarettes, said Tuesday it would not advertise its brands in newspapers or consumer magazines next year.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://ap.google.com/article/ALeqM5jtMcPlyUYy93eJE3-dHW69QmgqOgD8T6DUO80">The company had been criticized sharply for both its colorful and feminine Camel No. 9 ads, which appeared in fashion magazines and were seen as cynically aimed at young women, and also for a recent ad in Rolling Stone.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://ap.google.com/article/ALeqM5jtMcPlyUYy93eJE3-dHW69QmgqOgD8T6DUO80">A group of Congress members, led by Rep. Lois Capps, D-Calif., have been urging women's magazines such as Cosmopolitan, Vogue and Glamour to stop accepting the ads, saying they threaten the health of the teenagers and young women who form a large part of their readership.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://ap.google.com/article/ALeqM5jtMcPlyUYy93eJE3-dHW69QmgqOgD8T6DUO80">A number of magazines refuse to accept tobacco ads. A few are Self, Men's Health and Money, according to the Tobacco-Free Periodicals Project.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/07CDF8B1-6566-4F81-ADDD-34E6E4E99437/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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