This is one small step for advertisers, because they're in for one giant leap in how the ad "works."

I'm just getting used to my 3 second spots on Joost.

In a few years we won't even realize we've seen the ad, then all of a sudden we'll be walking down the street, we'll see a Starbucks sign and start frothing at the mouth because NBCU slipped it in during a show.

Subliminal.