Wii Production at 1.8M Per Month but still can't keep em in stores


	Wii Production at 1.8M Per Month but still can't keep em in stores

bellapria

11-19-2007 11:37 AM

127 views

tags:

wii, nintendo, short supply, high demand

bellapria says:

We all know that Nintendo's little white wunderkind, Wii, is in high demand and short supply. How short that supply is, exactly, has been the product of guesswork and estimation, but the company's outgoing marketing head George Harrison has finally given a definitive answer.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/0b056fbe-c93c-4683-b366-4983a7a8e9ed/069A53F1-42E6-447D-95C1-C7DE4A74581B/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.1up.com/do/newsStory?cId=3164437" href="http://www.1up.com/do/newsStory?cId=3164437" style="font-size: 11px;">www.1up.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.1up.com/do/newsStory?cId=3164437"><H2>Wii Production at 1.8M Per Month<BR /></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.1up.com/do/newsStory?cId=3164437"><SPAN class="bodybold">A year later, Nintendo still can't keep them in stores.<BR /></SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.1up.com/do/newsStory?cId=3164437"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.1up.com/img/2C20608B-D22C-4ED6-8423-16DFC5D6B8C9" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.1up.com/do/newsStory?cId=3164437">We all know that <SPAN class="bodybold">Nintendo</SPAN>'s little white wunderkind, Wii, is in high demand and short supply. How short that supply is, exactly, has been the product of guesswork and estimation, but the company's outgoing marketing head George Harrison has finally given a definitive answer.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.1up.com/do/newsStory?cId=3164437"><P>
In a wide-ranging interview with <A target="_blank" href="http://www.next-gen.biz/index.php?option=com_content&task=view&id=7965&Itemid=2">Next Generation</A>, Harrison shares some insight to the Wii shortages. "It takes about five months for us to increase the actual monthly rate of production," he says. "We're at a rate now worldwide of about 1.8 million Wiis produced every month, and that's going to sustain itself until we get on top of this." He goes on to point out that Nintendo reviews the demand in each territory every few weeks to determine how the units are divided, calling it an "embarrassment of opportunity" to have such a supply/demand disparity. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/069A53F1-42E6-447D-95C1-C7DE4A74581B/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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