[Web] Bing: Microsoft's new decision engine


	[Web] Bing: Microsoft's new decision engine

Laxon

5-29-2009 12:44 AM

102 views

tags:

reclip, search, decision engine, microsoft, bing

Laxon says:

Ah decisions decisions! I like it, its not the future but it is a better designed present.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/efa55285-c8cd-4824-80f6-4ba8d0777482/06919C0C-509B-495F-A3B3-C931B1A2729A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blogs.zdnet.com/microsoft/?p=2900" href="http://blogs.zdnet.com/microsoft/?p=2900" style="font-size: 11px;">blogs.zdnet.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.zdnet.com/microsoft/?p=2900"><P>Microsoft took the wraps off the new version of its search engine — and its new search brand, “Bing” — at the D7 conference on May 28.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.zdnet.com/microsoft/?p=2900"><P>More surprising than the actual brand choice (which I first noted <A href="http://blogs.zdnet.com/microsoft/?p=1516">was under consideration in August 2008</A>) is the way Microsoft is trying to reposition the whole search category. Microsoft is calling <A href="http://www.microsoft.com/presspass/press/2009/may09/05-28NewSearchPR.mspx">Bing a “decision engine”</A> instead of a “search engine.” Microsoft’s reasoning: Customers are ready to move “beyond search” and Bing will help them make better decisions.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.zdnet.com/microsoft/?p=2900"><P>Microsoft plans to begin rolling out Bing, available at <A href="http://www.bing.com">Bing.com</A>, “over the coming days.” Full worldwide deployment is slated to be completed by June 3.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.zdnet.com/microsoft/?p=2900">subcategories: Shopping, travel, healthcare and local. With the Bing launch, Microsoft is adding a new category to its vertical list: Virtual Earth maps. All of these properties are getting a Bing facelift, so the current “Farecast” travel search is now known as “Bing Travel,” and Virtual Earth becomes “Bing Maps for Enterprise.”</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/06919C0C-509B-495F-A3B3-C931B1A2729A/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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