Evolution of the Starbucks Logo

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	Evolution of the Starbucks Logo

enSue

2-27-2008 9:51 AM

1989 views

tags:

starbucks, logo, marketing, advertising, siren, evolution

enSue says:

I personally prefer the current incarnation of the circular logo featuring a closeup shot of the double tailed siren (sans breasts and navel). We shall see if, when and how the Starbucks logo continues to evolve over time.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/0cabd39d-b215-4fed-bec4-732bf2a6076a/065F6690-EA95-4CAB-AE67-509458953ADA/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://brandautopsy.typepad.com/brandautopsy/2005/06/the_evolution_o.html" href="http://brandautopsy.typepad.com/brandautopsy/2005/06/the_evolution_o.html" style="font-size: 11px;">brandautopsy.typepad.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://brandautopsy.typepad.com/brandautopsy/2005/06/the_evolution_o.html"><P>The <A href="http://www.deadprogrammer.com/?p=1684">Deadprogrammer's Cafe Blog</A> did some expert sleuthing to show the evolution of the Starbucks logo from the old school brown Nordic-inspired woodcut to the slicker, more contemporary logo we know today.  </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://brandautopsy.typepad.com/brandautopsy/2005/06/the_evolution_o.html">However, this logo evolution story failed to highlight the significant role the Il Giornale logo played in the evolution of the Starbucks logo.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://brandautopsy.typepad.com/brandautopsy/2005/06/the_evolution_o.html">Il Giornarle was the espresso café Howard Schultz opened up in 1986 after failing to convince the original owners of Starbucks to focus on serving espresso beverages.  By 1987, the two remaining original owners of Starbucks decided to sell the business and  Howard jumped at the chance to buy Starbucks and remake it into the espresso bar concept he had just begun at Il Giornale.</blockquote><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content6.clipmarks.com/images/clip-icon.gif" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.deadprogrammer.com/starbucks-logo-mermaid" href="http://www.deadprogrammer.com/starbucks-logo-mermaid" style="font-size: 11px;">www.deadprogrammer.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.deadprogrammer.com/starbucks-logo-mermaid">two-tailed mermaid sometimes called a <A href="http://en.wikipedia.org/wiki/Melusine">Melusine</A></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.deadprogrammer.com/starbucks-logo-mermaid"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.deadprogrammer.com/img/0D05BAFF-3C05-4004-8C6E-EF37CF49EEDA" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.deadprogrammer.com/starbucks-logo-mermaid"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.deadprogrammer.com/img/29F1268B-2D06-4A67-94E8-40F9AB6A8784" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.deadprogrammer.com/starbucks-logo-mermaid"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.deadprogrammer.com/img/6FD3DE39-EEF9-4F95-A99B-D406A646AEEC" alt="" /></div></blockquote><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content6.clipmarks.com/images/clip-icon.gif" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://brandautopsy.typepad.com/brandautopsy/2005/06/the_evolution_o.html" href="http://brandautopsy.typepad.com/brandautopsy/2005/06/the_evolution_o.html" style="font-size: 11px;">brandautopsy.typepad.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://brandautopsy.typepad.com/brandautopsy/2005/06/the_evolution_o.html"><CENTER><A href="http://brandautopsy.typepad.com/.shared/image.html?/photos/uncategorized/il_giornarle.jpg"><IMG width="200" height="201" border="0" src="http://brandautopsy.typepad.com/brandautopsy/images/il_giornarle.jpg" title="Il_giornarle" alt="Il_giornarle" /></A><A href="http://brandautopsy.typepad.com/.shared/image.html?/photos/uncategorized/2007/10/09/il_giornale_logo_2.jpg"><IMG width="150" height="152" border="0" src="http://brandautopsy.typepad.com/brandautopsy/images/2007/10/09/il_giornale_logo_2.jpg" title="Il_giornale_logo_2" alt="Il_giornale_logo_2" /></A></CENTER></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://brandautopsy.typepad.com/brandautopsy/2005/06/the_evolution_o.html"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/brandautopsy.typepad.com/img/65C0C8C1-AC9D-4D33-9A17-58F9B96240DA" alt="Sbux_logo_8792" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://brandautopsy.typepad.com/brandautopsy/2005/06/the_evolution_o.html"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/brandautopsy.typepad.com/img/CA5D56AD-AC3E-442D-A6CF-EFBD261D8E00" alt="Sbux_logo_today" /></div></blockquote><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content9.clipmarks.com/images/clip-icon.gif" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.deadprogrammer.com/starbucks-logo-mermaid" href="http://www.deadprogrammer.com/starbucks-logo-mermaid" style="font-size: 11px;">www.deadprogrammer.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.deadprogrammer.com/starbucks-logo-mermaid"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.deadprogrammer.com/img/9DDC4C29-C91B-49B0-BAAD-6F372DE683FB" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.deadprogrammer.com/starbucks-logo-mermaid">The brown Siren logo can still be found on merchandize sold at the original Pike Place Market Starbucks in Seattle. The logo is altered though - instead of a "cigar band" design it uses just a circle logo.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/065F6690-EA95-4CAB-AE67-509458953ADA/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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