Ads heighten pleasure of TV watching, study finds


	Ads heighten pleasure of TV watching, study finds

JediKnut

2-6-2009 5:55 AM

190 views

tags:

ads, tv, movie, dvd, advertising

JediKnut says:

Wow... who'd believe this!?

Read the full article at the source!

2 Comments |

Add a Comment

2-6-2009 10:36 AM

debbyski

It's because you can go wee wee during the commercials.

2-6-2009 9:22 PM

tanyamm

Sometimes actually a lot of the time the commercials are more entertaining than the TV show. I do have my favourite commercials and drop what I'm doing when the music starts for them.

Login to Comment. Not a member yet? Sign up

Today's Top Clips

visit the Top Clips page

View the Top Clips from February 6, 2009

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/91f1c30d-f5c8-4cb1-ac83-eb7198649841/06523EFB-CCA3-4B55-A57F-D2650EFD6BF9/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://news.yahoo.com/s/nm/20090204/media_nm/us_commercials" href="http://news.yahoo.com/s/nm/20090204/media_nm/us_commercials" style="font-size: 11px;">news.yahoo.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.yahoo.com/s/nm/20090204/media_nm/us_commercials"><H1>Ads heighten pleasure of TV watching, study finds</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.yahoo.com/s/nm/20090204/media_nm/us_commercials">A new study concludes that viewers find TV more pleasurable when they watch commercials.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.yahoo.com/s/nm/20090204/media_nm/us_commercials"><P>
Researchers at the <SPAN id="lw_1233733259_0" class="yshortcuts">NYU Stern School of Business</SPAN> found that viewers say they prefer to avoid advertisements yet rated their overall experience of watching a TV show higher when commercials were included.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.yahoo.com/s/nm/20090204/media_nm/us_commercials"><P>
A break from the experience -- in the case of watching TV, sitting through a few commercials -- can be an interruption that helps refresh the novelty of the program.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.yahoo.com/s/nm/20090204/media_nm/us_commercials"><P>
The study's authors say their findings suggest other reasons, in addition to the adaptation effect, that viewers rated <SPAN id="lw_1233733259_3" class="yshortcuts">TV viewing</SPAN> experiences higher when ads are shown.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.yahoo.com/s/nm/20090204/media_nm/us_commercials"><P>So, if the findings are accurate, why don't people recognize that ads make TV more fun?</p> <P>
The study authors have a few ideas but no firm answers.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/06523EFB-CCA3-4B55-A57F-D2650EFD6BF9/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

New from the makers of Clipmarks: Amplify.com - Don't just share the news...Amplify it!

Clipmarks: Home; New Clips; Top Clips; Dashboard

Popular Topics: News; Life; Science; Technology; Entertainment

Get Started: Sign Up; Install Clipping Tool; How Clipping Works; Clip-to-Blog™; ClipSearch

Tools and Resources: FAQ; ClipWeek; Top Clippers; Top Tags; Site Map

About Clipmarks: About Us; Contact; Copyright; Privacy; EULA

Search Options

Today's Top Clips