Advertising head says TV will suffer


	Advertising head says TV will suffer

mathewi

5-29-2007 12:10 PM

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tags:

advertising

mathewi says:

The head of the second-largest ad agency in the world, WPP Group, says broadcasters under "severe pressure" from the Internet

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/272855b1-62dd-4d69-8f61-922fc1db4970/0613237C-6892-47A1-A6EF-D5355B1CF1E5/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://business.timesonline.co.uk/tol/business/industry_sectors/media/article1848146.ece" href="http://business.timesonline.co.uk/tol/business/industry_sectors/media/article1848146.ece" style="font-size: 11px;">business.timesonline.co.uk</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://business.timesonline.co.uk/tol/business/industry_sectors/media/article1848146.ece"><P>
Television broadcasters face “severe pressure” as advertisers abandon
 traditional media in favour of the internet, Sir Martin Sorrell, head of
 WPP, the world’s second-biggest advertising company, told   The Times.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://business.timesonline.co.uk/tol/business/industry_sectors/media/article1848146.ece"><P>
The chief executive said that the quickening pace at which advertisers are
 switching their budgets to online has created a “fundamental shift” in
 advertising that would change irreversibly the way in which broadcasters
 such as ITV and Channel 4 make money.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://business.timesonline.co.uk/tol/business/industry_sectors/media/article1848146.ece"><P>
Sir Martin said: “Television is under severe pressure at the moment from the
 internet. There has been a fundamental shift and the pace will quicken, but
 predictions of a depression in traditional media have gone too far.
 Television advertising is not going to disappear. It still has pulling
 power, but the balance will switch.”
</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/0613237C-6892-47A1-A6EF-D5355B1CF1E5/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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