<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/58acae62-3a8e-46b8-9fb8-acc11cc06166/05463732-9F00-4BFA-831D-C6B46CD3A576/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.dirktietjen.com/keyword-due-diligence.html" href="http://www.dirktietjen.com/keyword-due-diligence.html" style="font-size: 11px;">www.dirktietjen.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dirktietjen.com/keyword-due-diligence.html"><H2><A title="Permanent Link to Keyword due diligence" rel="bookmark" href="http://www.dirktietjen.com/keyword-due-diligence.html">Keyword due diligence</A></H2></blockquote><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content9.clipmarks.com/images/clip-icon.gif" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.dirktietjen.com/targeting-the-right-keywords-for-your-seo-campaign.html" href="http://www.dirktietjen.com/targeting-the-right-keywords-for-your-seo-campaign.html" style="font-size: 11px;">www.dirktietjen.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dirktietjen.com/targeting-the-right-keywords-for-your-seo-campaign.html"><P>Before you optimize your website or buy pay-per-click (PPC) traffic, you should perform “keyword due diligence.”</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dirktietjen.com/targeting-the-right-keywords-for-your-seo-campaign.html"><P>That means you must check to see that Internet users are actually searching for information on your product by using the same keywords you assumed they would use.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dirktietjen.com/targeting-the-right-keywords-for-your-seo-campaign.html"><P>When I tell this to people, they often pooh-pooh it. “It’s not necessary for us to do keyword research,” they tell me. “We know our industry. We know our products. And we know what words our customers would search on.”</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dirktietjen.com/targeting-the-right-keywords-for-your-seo-campaign.html"><P>To which I say: Oh, really?</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dirktietjen.com/targeting-the-right-keywords-for-your-seo-campaign.html"><P>With the Internet, there is no need to guess whether you’re using the right keywords. There are software tools that can tell you exactly how many searches were performed on them.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dirktietjen.com/targeting-the-right-keywords-for-your-seo-campaign.html"><P>Often, the keywords used most are not the ones you picked. In addition, small variations in keywords can make a big difference in results.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dirktietjen.com/targeting-the-right-keywords-for-your-seo-campaign.html"><P>Let’s say I want to optimize a website for people looking to buy aquariums.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/05463732-9F00-4BFA-831D-C6B46CD3A576/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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