Next Best Thing in Advertising?


	Next Best Thing in Advertising?

Francesca Donner

3-17-2009 1:54 PM

277 views

tags:

weight, body, weigh, scale, appearance, obesity, gym

Francesca Donner says:

Here's a riddle:

A scale embedded in a bench at a bus stop, which displays your weight publicly, will get you to join the gym... or urge you not to sit down?

1 Comment |

Add a Comment

3-17-2009 6:45 PM

Jorjor

It wont work on people in the US, since it's displaying in kilograms. People here would think, "Hey! I weigh less than half what I thought I did!" and forget the gym.

Login to Comment. Not a member yet? Sign up

Today's Top Clips

visit the Top Clips page

View the Top Clips from March 17, 2009

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c470d280-3560-493f-863f-4abd55f1f136/0432F6CA-8448-40A1-AAB0-93C078D96CD2/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://adweek.blogs.com/adfreak/2009/03/publicly-humiliate-her-into-joining-your-gym.html" href="http://adweek.blogs.com/adfreak/2009/03/publicly-humiliate-her-into-joining-your-gym.html" style="font-size: 11px;">adweek.blogs.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adweek.blogs.com/adfreak/2009/03/publicly-humiliate-her-into-joining-your-gym.html">Here's another entry for our public-shaming file: this bus-stop ad for a health club in the Netherlands. It has a scale in the seat and displays the sitter's weight for all to see. We're sure Fitness First is expecting a huge spike in membership from this, but the effect is ruined the moment two people share the seat. That and, you know, trying to win people's business by humiliating them.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/0432F6CA-8448-40A1-AAB0-93C078D96CD2/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

New from the makers of Clipmarks: Amplify.com - Don't just share the news...Amplify it!

Clipmarks: Home; New Clips; Top Clips; Dashboard

Popular Topics: News; Life; Science; Technology; Entertainment

Get Started: Sign Up; Install Clipping Tool; How Clipping Works; Clip-to-Blog™; ClipSearch

Tools and Resources: FAQ; ClipWeek; Top Clippers; Top Tags; Site Map

About Clipmarks: About Us; Contact; Copyright; Privacy; EULA

Search Options

Today's Top Clips