Online Searchers of Product Information Tend to be Largest WOM Influencers

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	Online Searchers of Product Information Tend to be Largest WOM Influencers

fuordigital

6-30-2008 7:18 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c720c7b9-2c2e-4700-ba5e-1baacf816ba7/03730DCB-BAE1-44CE-83C3-380D3FBB1838/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/direct/consumers-who-search-for-products-online-share-findings-via-wom-5113/bigresearch-online-searchers-word-of-mouth-about-products-purchasedjpg/" href="http://www.marketingcharts.com/direct/consumers-who-search-for-products-online-share-findings-via-wom-5113/bigresearch-online-searchers-word-of-mouth-about-products-purchasedjpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/consumers-who-search-for-products-online-share-findings-via-wom-5113/bigresearch-online-searchers-word-of-mouth-about-products-purchasedjpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/direct/consumers-who-search-for-products-online-share-findings-via-wom-5113/">Consumers Who Search for Products Online Share Findings via WOM</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/consumers-who-search-for-products-online-share-findings-via-wom-5113/bigresearch-online-searchers-word-of-mouth-about-products-purchasedjpg/"><P>Consumers who regularly do their homework online before buying products in a store are a wealth of information and like to share their findings via word-of-mouth, according to an analysis of <A href="http://www.bigresearch.com">BIGresearch</A>’s most recent Simultaneous Media Survey (SIMM 11, Dec. 07). </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/consumers-who-search-for-products-online-share-findings-via-wom-5113/bigresearch-online-searchers-word-of-mouth-about-products-purchasedjpg/"><P>Almost half (47%) give advice on a regular basis to others about products and services they’ve purchased, compared with 29.4% of all adults:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/consumers-who-search-for-products-online-share-findings-via-wom-5113/bigresearch-online-searchers-word-of-mouth-about-products-purchasedjpg/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/AD2EEC2B-CDCC-4C9A-8C11-9D4AAA41672C" alt="bigresearch-online-searchers-word-of-mouth-about-products-purchased.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/consumers-who-search-for-products-online-share-findings-via-wom-5113/bigresearch-online-searchers-word-of-mouth-about-products-purchasedjpg/"><P>“Consumers who research products online appear to be more knowledgeable and eager to share information,” said Gary Drenik, president of BIGresearch. “Because they are likely to tell a friend about their experience, they become a building block for viral marketing efforts.”</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/03730DCB-BAE1-44CE-83C3-380D3FBB1838/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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