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Social media on the increase for marketers - 34% use blogs, 25% use podcasts, 20% use social media
fuordigital
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7-15-2007 9:23 PM
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tags:
digital media usage
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online marketing
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digital media marketing
,
social networking usage
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c9252153-c1ee-448f-95f5-384658143734/02A3CC02-332B-4B67-B0D8-3FC1B18FF3FF/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingvox.com/archives/2007/03/28/forrester-marketers-embracing-social-media/" href="http://www.marketingvox.com/archives/2007/03/28/forrester-marketers-embracing-social-media/" style="font-size: 11px;">www.marketingvox.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/03/28/forrester-marketers-embracing-social-media/"><H1>Forrester: Marketers Embracing Social Media</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/03/28/forrester-marketers-embracing-social-media/"><P>Marketers are increasingly incorporating social media tools into their marketing plans, Ad Age <A href="http://adage.com/digital/article.php?article_id=115765">reports</A>, citing a report by Forrester analyst Brian Haven. Some 40 percent of marketers now use RSS in their marketing communications, a healthy increase from the 10 percent that did so in 2005, according to the report.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/03/28/forrester-marketers-embracing-social-media/"><P>Use of blogs is also up, with 34 percent of marketers now using them as opposed to the 13 percent in last year's study.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/03/28/forrester-marketers-embracing-social-media/"><P>Moreover, 25 percent of marketers now use podcasts, and 22 percent leverage user-generated content. Social networks have the lowest rate of adoption: 20 percent.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/02A3CC02-332B-4B67-B0D8-3FC1B18FF3FF/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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