<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/71d72170-f499-42fe-a2ec-b014e59d1604/026C7EDF-82F2-4178-A5DB-20E151295553/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/adtech-survey-best-and-worst-online-tactics-budget-plans-for-2008-3512/marketing-sherpa-adtech-budget-planning-survey-2007jpg/" href="http://www.marketingcharts.com/interactive/adtech-survey-best-and-worst-online-tactics-budget-plans-for-2008-3512/marketing-sherpa-adtech-budget-planning-survey-2007jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/adtech-survey-best-and-worst-online-tactics-budget-plans-for-2008-3512/marketing-sherpa-adtech-budget-planning-survey-2007jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/interactive/adtech-survey-best-and-worst-online-tactics-budget-plans-for-2008-3512/">ad:tech Survey: Best and Worst Online Tactics, Budget Plans for 2008</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/adtech-survey-best-and-worst-online-tactics-budget-plans-for-2008-3512/marketing-sherpa-adtech-budget-planning-survey-2007jpg/"><P>Behavioral targeting, search engine optimization (SEO), and direct email using house lists are the best-performing tactics in online marketing, <A href="http://www.marketingsherpa.com/article.html?id=30337">according to</A> <A href="http://www.marketingsherpa.com">MarketingSherpa</A>’s annual survey of <A href="http://www.ad-tech.com/">ad:tech</A> attendees. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/adtech-survey-best-and-worst-online-tactics-budget-plans-for-2008-3512/marketing-sherpa-adtech-budget-planning-survey-2007jpg/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.marketingcharts.com/img/55AF1BF0-8F56-4D0B-8987-6AE29C4EB650" alt="marketing-sherpa-adtech-budget-planning-survey-2007.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/adtech-survey-best-and-worst-online-tactics-budget-plans-for-2008-3512/marketing-sherpa-adtech-budget-planning-survey-2007jpg/"><li style="margin-left:16px;padding-left: 0px;">SEO is gaining in popularity among marketers: 57% of those surveyed in 2007 said it outperforms other tactics (”great ROI - outperforms other tactics”), compared with 45% in 2006.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/adtech-survey-best-and-worst-online-tactics-budget-plans-for-2008-3512/marketing-sherpa-adtech-budget-planning-survey-2007jpg/"><li style="margin-left:16px;padding-left: 0px;">Email marketing from house lists, a top tactic of 47% of marketers in 2006, was cited by 42% in 2007.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/adtech-survey-best-and-worst-online-tactics-budget-plans-for-2008-3512/marketing-sherpa-adtech-budget-planning-survey-2007jpg/"><li style="margin-left:16px;padding-left: 0px;">Behavioral targeting offers a stronger ROI than contextual targeting, marketers again said - but in greater proportions: 44% said so (up 10 percentage points from 2006), while 21% cited contextual advertising (down 8 points).</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/adtech-survey-best-and-worst-online-tactics-budget-plans-for-2008-3512/marketing-sherpa-adtech-budget-planning-survey-2007jpg/"><li style="margin-left:16px;padding-left: 0px;">Paid search remains a strong money maker for 34% of those surveyed, but that’s down from 49% in 2006, likely due to increased competition that raised keyword prices and lowered ROI.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/026C7EDF-82F2-4178-A5DB-20E151295553/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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