Starbucks produce Lifestyle, non caffè


	Starbucks produce Lifestyle, non caffè

philapple

3-12-2007 2:15 PM

230 views

tags:

coffee, starbucks, caffè, lifestyle

philapple says:

Starbucks non ha inventato il caffè, tanto meno il buon caffè. Ha invece trasformato il caffè in un’identità

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/644f159a-f884-41af-9f91-ed3586667387/02597AFC-76EF-45C7-B75E-C067446023E4/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://observer.guardian.co.uk/uk_news/story/0,,2000413,00.html" href="http://observer.guardian.co.uk/uk_news/story/0,,2000413,00.html" style="font-size: 11px;">observer.guardian.co.uk</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://observer.guardian.co.uk/uk_news/story/0,,2000413,00.html"><P>'Starbucks didn't introduce coffee and didn't even introduce good coffee,' said Simon, who is writing a book on the subject, Consuming Starbucks, to be published next year. 'But it did turn coffee into an identity.' The Starbucks empire is strong and getting stronger. Since the first store opened in 1971 in Seattle, it has grown worldwide to some 12,500 branches with 115,000 employees and £4bn revenue. There are plans to expand to 40,000 branches, which would see it overtake even McDonald's.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://observer.guardian.co.uk/uk_news/story/0,,2000413,00.html">Starbucks' success could be seen as reinvention of the 18th-century coffee house where people gossiped, debated politics or read newspapers.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/02597AFC-76EF-45C7-B75E-C067446023E4/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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