7. Keep people passive. Encourage the Couch Potato Alpha Wave Escape Plan as the healing elixir for all that ails.

8. Don’t make people think. Their days are hard enough as is. Bypass the need for opinion making by giving people ready-made opinions. Do it as though you don’t have a conscience – they are probably too stupid to make their own decisions anyway.

9. Ensure that there are no ongoing storylines with meaning or purpose beyond immediate sensory stimulation. Avoid universal themes as much as possible. Make absolutely certain there is no cultural, societal or global story or mythology present that conflicts with the myths of comfort and consumption.

10. Never encourage responsibility, or so much as suggest that humans could be involved in co-creating their future and the realities in which they reside.

11. Encourage group-sanctioned individuality only. By making ‘individuality” the new conformity you are generating a powerful illusion of free choice.

12. Sensationa

1. Enable them to stop thinking.
2. Limit any and all faculties for self-awareness and self-sensing. Destroy instinct and intuition.
8. Don’t make people think. Their days are hard enough as is. Bypass
the need for opinion making by giving people ready-made opinions. Do it
as though you don’t have a conscience – they are probably too stupid to
make their own decisions anyway.

Some people don't need help doing the first. And many have lost the second.

This is the difference between the current generation and generations of the past. Passive, comfortable, drool-inducing entertainment.