Soft drinks for the undecided

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	Soft drinks for the undecided

magicaldroplets

6-18-2007 8:52 AM

1080 views

tags:

products, shopping, drinks, innovation, food, singapore

magicaldroplets says:

With so many choices in the supermarkets these days, I wouldn't mind having a 'surprise' flavor.

1 Comment |

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8-2-2007 8:39 PM

irtenor

What an innovative idea. Just imagine the fun when you give someone a can of anything to someone who says anything will do, or presenting a can of whatever to the wise guy who always is employing that phrase.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/84774bbf-2a5b-432c-8695-a6176a59ebe6/0143E616-1B64-43D1-A4F6-B47A46999712/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.springwise.com/food_beverage/soft_drinks_for_the_undecided/" href="http://www.springwise.com/food_beverage/soft_drinks_for_the_undecided/" style="font-size: 11px;">www.springwise.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.springwise.com/food_beverage/soft_drinks_for_the_undecided/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.springwise.com/img/977F7DE9-4E89-4EB3-A30E-D4F833A5D76F" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.springwise.com/food_beverage/soft_drinks_for_the_undecided/"><P>Taking the surprise economy to another level, Singapore beverage company Out of the  Box caters to consumers who respond to "What would you like to drink?" with a non-committal "anything" or "whatever".  Two weeks ago, the company launched two complementary brands: <A href="http://www.anything.com.sg">Anything and Whatever</A>. Anything is fizzy and comes in six flavours (Cola with Lemon, Apple, Fizz Up, Cloudy Lemon and Root Beer) and Whatever is non-carbonated (Ice Lemon Tea, Peach Tea, Jasmine Green Tea, White Grape Tea, Apple Tea, Chrysanthemum Tea). </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.springwise.com/food_beverage/soft_drinks_for_the_undecided/"><P>The surprise part? Consumers don't know which flavour they're getting until they take a sip. Cans are simply labelled Anything and Whatever, and the list of ingredients is limited to generic wording: carbonated water, sugar, permitted flavouring, permitted colouring, preservative, tea extract, fruit juice concentrate. Judging from the buzz on Singapore forums, teens immediately got the concept and are loving it. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.springwise.com/food_beverage/soft_drinks_for_the_undecided/"><P>Website: <A href="http://www.anything.com.sg">www.anything.com.sg</A>
Contact: <A href="http://www.springwise.com/food_beverage/soft_drinks_for_the_undecided/mailto:info@ootbgroup.com">info@ootbgroup.com</A></P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/0143E616-1B64-43D1-A4F6-B47A46999712/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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