US Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose


	US Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose

fuordigital

9-24-2008 9:10 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/6c6022dd-57a1-4b70-9da3-7d72cea9446d/00703E71-7539-488B-9D32-657CDADDB89E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/television/us-ad-spend-down-cable-syndicated-tv-gain-newspapers-b2b-mags-lose-6114/nielsen-ad-spend-growth-by-medium-1h08-1h07jpg/" href="http://www.marketingcharts.com/television/us-ad-spend-down-cable-syndicated-tv-gain-newspapers-b2b-mags-lose-6114/nielsen-ad-spend-growth-by-medium-1h08-1h07jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/us-ad-spend-down-cable-syndicated-tv-gain-newspapers-b2b-mags-lose-6114/nielsen-ad-spend-growth-by-medium-1h08-1h07jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/television/us-ad-spend-down-cable-syndicated-tv-gain-newspapers-b2b-mags-lose-6114/">US Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/us-ad-spend-down-cable-syndicated-tv-gain-newspapers-b2b-mags-lose-6114/nielsen-ad-spend-growth-by-medium-1h08-1h07jpg/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.marketingcharts.com/img/F9362059-52CD-4C2B-979D-C2D067997782" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/us-ad-spend-down-cable-syndicated-tv-gain-newspapers-b2b-mags-lose-6114/nielsen-ad-spend-growth-by-medium-1h08-1h07jpg/"><P>Advertising spending in the first half of 2008 declined slightly (-1.4%) compared with the first half of 2007, despite healthy advertising growth for several media and among some top advertisers, <A href="http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.55dc65b4a7d5adff3f65936147a062a0/?vgnextoid=a471b18ecb17c110VgnVCM100000ac0a260aRCRD">according to</A> preliminary figures from Nielsen Monitor-Plus. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/us-ad-spend-down-cable-syndicated-tv-gain-newspapers-b2b-mags-lose-6114/nielsen-ad-spend-growth-by-medium-1h08-1h07jpg/"><P>Advertising on Cable TV underwent the largest growth, with an increase of 8.1% over the first half of 2007, while Spot Radio fared worst among the 19 media categories analyzed by Nielsen, declining 10.1%.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/us-ad-spend-down-cable-syndicated-tv-gain-newspapers-b2b-mags-lose-6114/nielsen-ad-spend-growth-by-medium-1h08-1h07jpg/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.marketingcharts.com/img/62BC7F35-CDA9-423A-82CE-0506CA86FCFD" alt="nielsen-ad-spend-growth-by-medium-1h08-1h07.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/us-ad-spend-down-cable-syndicated-tv-gain-newspapers-b2b-mags-lose-6114/nielsen-ad-spend-growth-by-medium-1h08-1h07jpg/"><P>Spending for the 10 largest advertising categories reached just over $20 billion in the first half of this year, 0.02% less than the same period last year. Most of the top 10 product categories showed increased spending, with the exception of Automotive (-8.01%), Pharmaceutical (-4.76%), Motion Picture (-4.64%), and Auto Dealerships (-0.62%).</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/us-ad-spend-down-cable-syndicated-tv-gain-newspapers-b2b-mags-lose-6114/nielsen-ad-spend-growth-by-medium-1h08-1h07jpg/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.marketingcharts.com/img/392C6EEE-8949-4A1F-947A-680AC1A6EDE0" alt="nielsen-advertising-spend-top-categories-1h08-1h07.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/us-ad-spend-down-cable-syndicated-tv-gain-newspapers-b2b-mags-lose-6114/nielsen-ad-spend-growth-by-medium-1h08-1h07jpg/"><STRONG>Top Advertisers</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/us-ad-spend-down-cable-syndicated-tv-gain-newspapers-b2b-mags-lose-6114/nielsen-ad-spend-growth-by-medium-1h08-1h07jpg/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/43427B12-7F3C-44BC-96F8-F033EB8789E9" alt="nielsen-advertising-spend-top-companies-1h08-1h07.jpg" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/00703E71-7539-488B-9D32-657CDADDB89E/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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